What is Pura Vida?

Pura Vida in the sand.

TICO BULL by Chris Reidy, Ticolingo.com – Heard literally everywhere throughout the country, “Pura Vida” goes way beyond the simple English translation of “Pure Life”. It’s been in the local dialect for over 50 years and is sure to be heard by anyone coming down for a visit to this beautiful country.

Literally pronounced POO-rah VEE-dah, it represents a sort of Costa Rican philosophy. I tell students at the school it’s a synonym of “hakuna matata.” and means life is wonderful; go enjoy it. It’s a phrase and symbol representing the relaxed culture and slower pace of Costa Rica.

I’ve had many a conversation with locals about what this phrase means to them. Many believe that the more foreigners grasping this concept, the better the world will be. The more people taking a step back, looking at their lives in the perspective of others, and really learning to relax, the better for all.

It’s a hard right turn from the American Dream I was raised on and, after being here for nearly 6 months, I think I’ve forgotten the rat-race and really soaked up the Pura Vida lifestyle.

Pura vida, mae!


Written by Rico


"In my spare time I'm a really nice guy!" RICO is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! Rico brings his special kind of savvy to online marketing. His websites are engaging, provocative, informative and sometimes off the wall, where you either like or you leave it. The same goes for him, like him or leave him.There is no middle ground. No compromises, only a passion to present reality as he sees it!